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How Pantone became the definitive language of color

from Fast Company

It's not just about the Pantone Matching System (PMS for short); it's the Color of The Year, the Pantone Color Institute, Pantone hotels, Pantone cafes, Pantone mugs, Pantone iPhone keyboards, Pantone lipstick, and tie-ins to the movie industry. The elaborate web of products represents the company's strategic and unwavering quest to become the universal language of color — and a brand synonymous with good design. more


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