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How small businesses can use social media to increase sales

from By Mayur Kisani

Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have a "buy button" and more features that favor e-tailers. What this means is that now small businesses can also leverage these social platforms to drive revenue, thus leveling the playing field — at least to a certain extent — with bigger businesses and their bigger marketing budgets. more

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