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Home improvement sales — still a man's world?

from Professional Remodeler

Bob and Jerry Mikaelian, owners of Toms River Door & Window, in Toms River, N.J., decided a little over a year ago to change things up and hire two women to sell. Many owners consider sales the most important position at a home improvement company. Before the Mikaelians moved to hire the two female sales reps, no woman had ever sold for the company in its 45-year history. “I was afraid to relinquish the power of sales,” admits Bob Mikaelian, “until I found I couldn’t grow without doing that.” more


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