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3 steps to better understanding your customers

from AllBusiness Experts

Customers can seem enigmatic at times. You try to predict their behavior, but a lack of data or analytic misdirection can cause you to veer off course and miss the mark, leaving you scratching your head and wondering how you got it so wrong. Sound painfully familiar? Unpredictable, fickle and sometimes hard to explain, customers remain the lifeblood of any business, so it's worth taking the time to get to know them a little better. It's impossible to always accurately predict every customer's reaction and decision-making process, but taking steps to better understand your customer base can help you fulfill their needs and increase the chances of a sale. Here's how. more

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