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Crowdfunding in every day giving

from From The NonProfit Times

Crowdfunding is no "Field of Dreams": If you build it, they might not come. If you build it, you need to push it out and tell everyone about it, and then they will come, according to nonprofit technology and fundraising experts. If your organization is dipping its toes in crowdfunding, it probably has some base of support from traditional fundraising efforts. But, what if it doesn't have that base? more

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