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Millennial Marketing: Tricky But Worth the Effort

from PIAW

Millennials are those who came to adulthood around the year 2000. Getting them to understand insurance, and the importance of purchasing insurance from an agent and not a website, is tough. PropertyCasualty360.com recently consulted with marketing experts from The Hartford, Moore Communications Group, Microsoft and a few others, and 30 millennials. The results are fascinating. more


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