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African-Americans are increasingly affluent, educated and diverse

from Nielsen

African-American consumers are making gains and upending outdated stereotypes on multiple fronts — from education and income to social media and civic engagement — with affluence, influence and cultural diversity all on the rise. Nielsen's recent report, "Increasingly Affluent, Educated and Diverse: African-American Consumers — The Untold Story," explores the consumption habits of higher-income African-Americans — those with a household income of $75,000 or more. The youthfulness and vitality of African-American consumers — bolstered by an influx of affluent and educated immigrants — and historic education attainment is amplifying the buying clout and expanding the influence of these consumers across a wide spectrum of services and goods. more


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