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How to use Facebook as a leadership tool

from By Randall Craig

For many individuals, Facebook is a way to connect with friends and family. For professional marketers, Facebook is a way to grow the brand. But for senior leaders, Facebook is too often neglected. Some may argue that leaders should not be on Facebook for reasons of privacy or efficiency, but that tipping point has long passed. In addition, it makes sense to be on Facebook if only for defensive reasons: Nonparticipation opens the leader to considerable risks. more


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