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Publishers' New Old-Fashioned Newsletter Growth Hack: Contests

from Digiday

Clickbait headlines and A/B testing may be publishers' go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for example, recently launched its "MicCheck $500 Giveaway Contest," which will hand out $500 to the reader that attracts the most new subscribers. Ozy, another news site for kiddos, teamed up with known millennial hot spot to offer new subscribers a chance to win a three-day round trip to Costa Rica. more

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