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Mind the gap? The science behind gender and digital play will surprise you

from Kidscreen

For CEO Alison Bryant and her team at PlayScience, what started off as a basic study on kids’ app preferences quickly spiraled into something much more disruptive. "Kids categories are a mystery when it comes to digital," says Bryant. "But things got a lot more interesting than simply finding out if children are playing Angry Birds or not." Among the discoveries made in Kid Appeal, which surveyed more than 1,350 American kids ages 6 to 14 and their parents, is the fact that parents are 30 percent more likely to let their sons choose their own apps versus their daughters. Parents are also nearly 10 percent more likely to want apps that focus on academic skills for their daughters, and they are 13 percent more likely to pay for an app for their sons. more


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