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NPD study: Consumers increasingly turn to retail outlets for prepared meals, snacks

from Refrigerated & Frozen Foods

Supermarkets and convenience stores are raising the bar on their foodservice offerings. That’s why an increasing number of consumers are choosing these outlets for their prepared meals and snacks in addition to quick-service restaurants, according to “QSR Plus Retail Market Monitor,” a continuous daily tracker produced by Chicago-based The NPD Group that monitors awareness, trial and usage for QSR operators in major markets nationwide. more


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