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How San Francisco is using Superbowl to drive destination branding

from Skift

San Francisco Travel is attempting to inject as much of the city's unique culture and brand identity into Super Bowl 50 as possible to leverage the big game as an integrated tourism promotion platform. Meaning, according to the tourism bureau, it will be the greenest, most high-tech, gay-friendliest, and most multicultural Super Bowl ever, with the most ride sharing, room sharing, social media sharing, community engagement, and best local food and wine, too. more

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