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Publishers Wake Up to the Limitations of Growing Too Much Too Soon

from Digiday

In mid-September, The Weather Channel announced a pivot that, on paper, might sound a bit strange: It was going to focus on the weather. The channel, home to five-day forecasts and obsessive storm and blizzard coverage, had until last month adopted a decidedly more populist approach to programming. "American Super/Natural," which debuted in 2013, chronicles weather-related myths and mysteries. more


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