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Mobile gaming in Asia: One size does not fit all

from GamesIndustry.biz

You've done really well in the U.S. with your latest title, cracking the top 25 on the Google Play and Apple Store in the RPG category. You have over 300,000 DAUs and your game is monetizing very well. A few tweaks and your release in the European continent continues the wave of success. Your boss is happy, your boss's boss is happy, and they collectively say, "Let's take Asia now!" So you start a pan-Asia release, kick back and wait for the dollars to roll in. But a few days into the Asia launch the numbers aren't good. The success of your game in the U.S. and Europe isn't being replicated. All the studies out there forecast that the global gaming market is on its way to becoming a $100 billion industry, and half of that will come from Asia. So why isn't your game performing? more


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