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The sexualization of Lara Croft is a thing of the past

from VentureBeat

Lara Croft's appearance in Rise of the Tomb Raider is a long way from her unrealistically proportioned origins back in 1996. Rhianna Pratchett, lead writer on Rise of the Tomb Raider, releasing Nov. 10 on Xbox One and Xbox 360, says that this past sexualization of the Lara Croft character was mostly for marketing purposes. Speaking to TalkRadio AM640, she explained how such an approach is now very much a thing of the past. "The way Lara is marketed now is not sexualized," she said. "It's still beautiful, it's still strong, it's still characterful, but it's not sexualized in the way it was done before." more


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