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Want to Succeed in Self-Publishing? Adapt and Adjust: Tips from an Indie Author

from Publishers Weekly

Bestselling author Glenn Cooper had a problem. His Library of the Dead trilogy — published by HarperCollins — sold millions of copies in Europe. But in his home country sales were sluggish, which made Cooper wonder if his books were less appealing to an American audience or if his U.S. publisher was mishandling the series. He came to believe the latter: "In the States my books were published as paperback originals with minimal marketing push. In Europe, they were done as hardcover editions with great marketing packages." more

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