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8 ways to refresh your online marketing campaign

from Entrepreneur

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and working out ways to optimize your site for conversions. As the company grows, the marketing plan gets adapted and can deviate from schedule fast. You may grow tired of some administrative tasks, so you automate them. Maybe you hired people to help. Perhaps you started out writing a blog — then found you just weren't a natural writer. more

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