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Associations to Textures

from Research Design Connections

Sensory researchers were interested in learning more about people's responses to feeling various textures. They found smooth textures were associated with words such as "bright" and "quiet"; by contrast, the rougher textures were associated with adjectives such as "dim" and "loud". . . . Moreover, smooth materials were associated with the labels "feminine" and "beautiful," whereas the rough textures were associated with the opposite adjectives "masculine" and "ugly". . . . Participants matched pleasantness, relief, and comfort to smooth textures, and their absence to rough materials. more

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