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Marketing mistakes? Fixing the unsexy foundation of data

from By Randall Craig

There is an eerie parallel between marketing automation today and desktop publishing in the mid-to-late 1980s. Back then, the newfound ability to choose between so many fonts/sizes/styles gave the writer incredible power when it came to formatting and layout. Some of what was produced was brilliant, but most was a disaster. Today, marketers have been given similar superpowers. Some superpowers are being used brilliantly, and some ... not so much. more

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