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Interview: Marriott CEO says he's banking on economies of scale

from Skift

Marriott International announced it scooped up Starwood Hotels recently in a $12.2 billion deal to create a monster hotel group with 30 individual brands covering the entire corporate hotel spectrum. The end result will be 1.1 million hotel rooms spread around the world in 5,500 properties. Marriott CEO Arne Sorenson has his hands full. The merger is expected to close mid-2016 but there's a ton of work to do to position each brand in its own unique space without having too much overlap. more


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