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The New York Times is Using Paris Email Updates to Interact With Readers

from NiemanLab

While you were looking at The New York Times' coverage of the Paris terrorist attacks, you might have noticed something new: a field prompting you to sign up for email updates on the story. It's the first time that the Times has given its readers the option of following a story at this scale via email. The experiment was spearheaded by the interactive news desk in collaboration with the foreign desk and audience development. more


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