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NPR is Graying, and Public Radio is Worried About It

from The Washington Post

As NPR came of age in the 1980s, its audience matured with it. Three decades later, that is starting to look like a problem. Many of the listeners who grew up with NPR are now reaching retirement age, leaving NPR with a challenge: How can it attract younger and middle-aged audiences — whose numbers are shrinking — to replace them? more


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