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Is a 30-brand Marriott/Starwood viable?

from Travel Weekly

More bottom-line dollars. Bigger leverage against OTAs. Fewer brands. Those were the advantages that analysts said they saw in Marriott International's acquisition of Starwood Hotels & Resorts for $12.2 billion, creating by far the world's largest hotel company. While questions remain about how travel professionals and nearly 75 million combined loyalty members will be affected, few people with an eye on the hotel industry expected all of Marriott's 19 brands and Starwood’s 11 to survive in the long term. more

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