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7. Women like Coach handbags, but they don't want to pay for them

from Market Watch

From Aug. 11: Women prefer Coach Inc.'s leather handbags to those of its major rivals, but they are less impressed by their lofty price. That was a key finding of a survey conducted by J.P. Morgan of 500 women between the ages of 22 and 55 who have purchased a handbag in the past year. Coach was selected most as "brand of choice," but customers displayed low awareness of changes made to the product line to boost growth. In terms of styling and quality, 72 per cent said that Coach's product was "unchanged." more


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