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Emeryville startup fights waste by delivering imperfect fruits and vegetables

from KNTV-TV

Don't judge a fruit by its cover. Emeryville's Imperfect Produce is fighting waste by delivering fruits and vegetables that taste good but might be considered to look ugly at prices that are way below grocery store markups. A 10-15 pound box of fruits and vegetables, for example, costs $12. "We find that it is really easy to convince people when they realize they can pay a fraction of the price to get the same kind of taste and health," chief supply officer Ron Clark told New York Times. more


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