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Birchbox puts together team for brick-and-mortar expansion

from Retailing Today

Judging by its recent executive appointments, online beauty subscription retailer Birchbox is getting more and more serious about expanding in the physical space. The company has named Benjamin Fay as VP of retail development and customer experience, with responsibility for translating the Birchbox brand experience into store design and overseeing execution of the retailer' s off-line growth. more

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