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Chipotle's biggest strength is suddenly its biggest weakness

from Bloomberg

Chipotle is fresh – and suddenly, that’s a problem. After years of winning customers and investors with its promise of healthy fast-food and premium burritos, the chain and its business model have been upended by a far-reaching E. coli outbreak. Sales have plummeted. So has its stock price. The E. coli outbreak linked to Chipotle Mexican Grill Inc. has sickened at least 52 people in nine states. more


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