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Tech guest viewpoint: What retailers can learn from Black Friday 2015

from Chain Store Age

The big news for retailers this holiday season has been the strong surge in online shopping. It's not that high online volumes weren't expected; estimates placed online purchases to be as high as 20 percent of total holiday sales this year. It seems we've hit a tipping point, however, where online promotions are of equal or greater importance to Black Friday retail success than in-store promotions, and where Cyber Monday has morphed into Cyber Week. more

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