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Kellogg's future isn't about cereal anymore

from Business Insider

Cereal sales dropped 5 percent from 2009 to 2014, despite the fact that more Americans are eating breakfast than ever before. That’s bad news for Kellogg, the world’s largest cereal company, where cold cereal consumption was down nearly 2 percent for the year, the company revealed at its Investor Day in November. more

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