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The Rise of 'Homeless' Media

from MediaShift

Since the advent of the Internet, publishers have been trying to leverage distribution channels — such as social media networks — to drive traffic to their own websites. Now, though, content can be hosted and monetized on these third-party platforms through services including Facebook's Instant Articles or Snapchat's Discover. As such, we can see the emergence of a new wave of "homeless" media companies that don't require a home page; their sole purpose is to syndicate content. more


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