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Considering a Groupon? 5 Pitfalls You Must Avoid

from Business 2 Community

Groupon, and similar discount systems, have worked out well for many small business owners, but often the story is exactly the opposite. You need to understand some of the pitfalls of using deep discounts for customer acquisition and have a clearly defined rationale for choosing Groupon or one of the other "daily deal" type of promotions. Here are five questions to ask and points to consider. more

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