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Seth Godin: Social media is overrated

from Digital Book World

From Jan. 22: Most publishers consider social media an essential part of their marketing toolkits, but author and squidoo.com founder Seth Godin joined Digital Book World 2015 in New York City to turn that idea on its head. "Not all of your authors want to be good at social media. Not all of them have something to say when they're not writing their book," he told publishers. more


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