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Stop grading an author's social media presence

from Digital Book World

From Aug. 13: By Rob Eagar, founder of WildFire Marketing: When I was in college, my initial major was landscape design and architecture. For some strange reason, I had visions of designing golf courses with fancy clubhouses around the world. But my dream was crushed as a sophomore when I was graded on our biggest project of the year. I was given the task of designing the structure and landscaping for a new county library near the college. more

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