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Ontario Highlands Tourism Organization: 'Nowhere' campaign successful

from Haliburton Echo

The Ontario Highlands Tourism Organization's "Welcome to Nowhere" promotional campaign for the regional tourism area encompassing Haliburton County, Hastings and municipalities throughout the Ottawa Valley was a success, according to OHTO's executive director. The campaign, aimed at urban audiences tired of the congested hustle and bustle of city living, promoted the idea of escaping to "nowhere," and encouraged using the hashtag #NowhereMoment on Twitter to promote experiences enjoyed in the Haliburton Highlands and other areas that comprise OHTO. more

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