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Why losing members is not all bad

from By Brie Ragland

Membership is the lifeblood of all associations — there really is no arguing that fact. Retention and recruiting are two of the top-tier priorities of most successful associations. A keen focus on growing an organization just naturally lends itself to a positive outcome. With that said, losing even one member can be seen as a significant setback. However, with a little follow-up work, turning that kind of negative situation into something beneficial can easily be done. more

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