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How to eliminate obstacles to engagement and retention

from The Demand Networks

It is no wonder that one of the recurring problems that emerged in our years of research and consulting work was the difficulty associations had in attracting interest for new products, programs or benefits which they developed specifically on the basis of what their members said they needed. And it's not just about new products — it's also about existing products that, based on what the association thinks it knows about members, SHOULD be creating and delivering value but don't. more


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