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The power of visual content in association communications

from Association Adviser

Visual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Your brain is hard-wired to identify and process visual information more efficiently than text-based information. This is useful considering that 90 percent of information transmitted to the brain is visual, as found from research by Market Domination Media. So, is your association using images in a way that captures your target audience’s attention? more

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