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How to avoid the pitfalls of change management so your employees don't turn on you

from The Retail Doctor's Blog

Bob Phibbs writes: "A friend of mine had been working with a retailer to create more of an experience in their stores. Over a series of months, she and her team came up with an entire re-do of the fixtures, paint colors, branding messages, custom gobo lighting which moved across the hottest merchandise in sync with a custom music channel, and a whole floor plan to ensure customers were dazzled. Her client was happy and was bragging about the new experience customers would find in their stores. But three months later, when my friend went back to the pilot store, she was disheartened to discover the custom music channel was off. The gobos were gliding across the floor rather than the merchandise, and the best sellers were no longer highlighted. In fact the whole store was a disaster from her perspective." more


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