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3-minute mini-course for association professionals: Better member experiences with imaginative empathy

from Smooth the Path

We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. We, and they, remember how we feel. It is important that we know how we are making members feel. A great tool to do this is imaginative empathy. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063