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Measure the effectiveness of your association's member engagement tactics

from Socious

To be able to reach your goals, you must set incremental check-ins and measure your progress. After all, very few people get up from binge watching their favorite show for hours on end and immediately run a marathon. Member engagement should be the same way. You need a goal and steps you can measure that lead towards that goal. Without these things in place your engagement efforts are just a lot of wasted energy. more

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