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Q&A with frozen food mogul Robert E. 'Bob' Rich: 'Perseverance is critical'

from Miami Herald

Frozen food mogul Robert E. “Bob” Rich Jr. is ranked No. 164 on the Forbes 400 list for 2015 with a net worth of $3.7 billion, but you would not have known it as he greeted people at a book signing for his first novel Looking Through Water in his adopted hometown of Islamorada. Rich’s father, Robert E. Rich, Sr., began his foray into the food business in 1935 with the establishment of Wilber Farms Dairy. Rich said his dad had two milk trucks and a horse-drawn milk cart. more

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