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What is your company's culture?

from By Ken Ackerman

Every organization has a corporate culture, defined by Harvard professor James L. Heskett as "the way we do things around here." Herb Kelleher of Southwest Airlines describes culture as "What do we want to be?" Perhaps culture is how we add value. One definition is inadequate, but clearly culture is more important to the health of an organization than strategy, market share, patents or trademarks. The following are the enemies of a strong corporate culture, which we will describe in detail. more


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