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This startup is giving ugly watermelons a refreshing purpose

from Sustainable Brands

Grocery stores in Europe and North America have slowly begun to target the food waste epidemic by showcasing “ugly” produce. French supermarket chain Intermarché led the pack in 2014 with its ingenious “Inglorious Fruits and Vegetables” campaign. U.K.-based Asda followed suit with its “Wonky Veg” campaign, and the trend came stateside last summer when West Coast supermarket chain Raley’s partnered with California-based startup Imperfect to pilot the “Real Good” initiative. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063