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How to use blogging to market your next event

from Event Manager Blog

Blogging has grown to mass proportions, making it an excellent way to reach a wide audience. 77 percent of Internet users read blogs and spend 23 percent of their Internet time on blogs or social media. Furthermore, 70 percent of consumers learn about companies through articles opposed to ads, and 61 percent of U.S. consumers have made a purchase based on a blog post. With the wide range of people who read and are influenced by blogs, blogging has become a powerful marketing tool, and you can use it to market your next event in the following ways. more

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