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How to promote advocacy through social media

from Association Marketer

If you are looking to increase both donations and engagement in your cause, social media is a valuable tool that shouldn’t be overlooked. For many associations and nonprofits, print campaigns provide the bread and butter of their communication with supporters, and the majority of donations still come from direct mail channels. As such, it might not be easy to include social media as part of your campaigns. However, with statistics from The Chronicle of Philanthropy showing an impressive increase in online donations, it’s clear that connecting with supporters online is more important than ever before. more

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