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This is how Jack in the Box is overhauling its menu

from Fast Company

When you walk into Jack in the Box’s corporate headquarters, two anonymous mid-rise buildings in a San Diego office park, the first thing you see is the branding. Jack, the fast food chain’s mascot and imaginary CEO, is everywhere. Jack has a parking spot outside the building. Jack appears on the wall decorations. Jack appears on signs for every room and office. Jack randomly pops up in the hallways. Jack owns the place. more


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