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How content creators should think about search discovery

from Skyword

Emma Siemasko writes: "When I first started working as an online writer, I spent a lot of time writing with SEO in mind. At that time, the career advice for content creators was to place tons of keywords into articles, even if we had to do sentence gymnastics to fit a term like 'cloud computing for dentists' into an article eight times. Since then, search has changed. It's no longer easy to rank for a term just because you write about it. Search engines now do their best to serve up content that people want to see. Black hat tactics, such as buying links, no longer see the same results. Because of that, content creation has shifted, and writers are encouraged to write for people, not for search engines." more


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