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Webinar Recap: 'Mitigating the Impact of Ad Blocking'

from NAA

According to a recent Adobe and PageFair report, 198 million people worldwide are active ad block users. With approximately 45 million users in the United States alone, ad block usage shows no signs of slowing down. From 2014 to 2015, global ad blocking usage grew by 41 percent, contributing to nearly $22 billion in lost ad revenue. Member log-in required. more


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