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Maximize millennial membership: 3 essentials to stay in the game

from By Bianca Gibson

You may think you've heard enough about millennials, but the information keeps coming — and this time it affects the association world. The truth is, millennials are the future, and associations' prosperity heavily relies on their involvement. With about 80 million millennials in the U.S. today, opportunities to recruit younger members and engage current ones are endless. But you can't expect to win their devotion by just sitting on the sidelines. more

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