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New from Hilton: Midpriced hotels geared toward millennials

from The New York Times

Hilton Worldwide has announced a new hotel brand today, Tru by Hilton, that is positioned to be the first design-forward hotel chain in the midscale category where rooms start at $80. The new brand, the 13th in Hilton's portfolio, aims to capture travelers who it says shares a "millennial mind-set," or an interest in value, simplicity and experience running across generations from millennials to baby boomers. more


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